UNDERGRADUATE
MUSI2086 Music Business
Course Type: disciplinary elective for music majors/minors, free elective for others
Prerequisite: NIL
Instructors: Mr. Jonathan SERBIN, Professor Rujing Stacy HUANG
Semester: First Semester 2024/25
Time: 6:30pm–8:20pm, Monday
Venue: CRT-11.01 Seminar Room
This course provides an overview of the music business, with a different thematic or sector focus each time it is offered. For Fall 2024, we will focus on the Chinese music industry, one of the fastest growing music markets in the world. Overall, this course aims to equip students with the knowledge needed to grasp the business side of the music industry. Via various case studies, we will 1) discuss critical components of the music business (from the basics of music contracts and the economics of deals to issues unique to specific genres or markets); 2) introduce major players in the business (record labels, producers, managers, lawyers, etc.); and 3) address new business trends and opportunities. Throughout, the course will balance industry knowledge with historical and critical-cultural insights.
Upon successful completion of this course, students will be able to:
  • recognize important areas of the music industry and understand how they interrelate
  • write and speak critically about a wide array of issues related to the music business
  • gain an overview of the history and growth of different music genres and their impact on business practices
  • familiarize themselves with the latest trends and developments driving the music business
  • develop entrepreneurial thinking and have the confidence to better represent their personal interests throughout their music careers
Attendance and Participation 15%
Short Assignment(s) 25%
Group Project 25%
Final Test 35%

  • Market opportunities and business overview
  • Revolutionary songs into Theresa Teng and indie music in China
  • Cantopop: rise, fall, and rise again
  • Mandopop: Taiwanese influences
  • Western artists breaking in
  • K pop and J pop in China
  • Import and export: Chinese artists going in and out
  • Hip hop and electronic music in China
  • Path to Fame: TV shows to social media
  • Passman, Donald S. All You Need to Know About the Music Business (10th Edition). Riverside: Simon & Schuster, 2019.
Other readings and listening/viewing materials will be made available on Moodle or on reserve at the Main Library.