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MUSI2079 Introduction to Arts Administration
Course Type: disciplinary elective for music majors/minors, free elective for others
Prerequisite: NIL (admission by interview)
Instructor: Ms. Sharon LU
Semester: First and Second Semesters 2023/24 (this is a year-long course)
Time: 12:30pm-2:20pm, Friday
Venue: CRT-11.01 Seminar Room
This year-long course is designed to provide students with a comprehensive overview of arts administration, with a strong supervised practicum element. Through discussions, interaction with guest speakers, and project-based internships, major topics to be explored include planning, development, marketing, artist relations, organisational structure, outreach, venue management, as well as issues and challenges commonly faced by arts administrators today.
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Course Learning Outcomes
Assessment Methods
Topics
Text & Resource Materials
Upon successful completion of this course, students will be able to:
  • demonstrate knowledge and understanding of the different types of organisations in the arts and the functions/roles of arts administrators;
  • demonstrate knowledge of the variety of career paths available in the field of arts administration and the characteristics and qualities required to be an effective arts administrator;
  • demonstrate the ability to assess the different problem-solving techniques of leading arts administrators;
  • demonstrate the ability to recognise and analyse the management issues presented in internships, seek creative solutions and reflect on the internship experience.
Class Participation, Attendance and Punctuality 10%
Internship Performance 70% (35% each semester)
2 Reflection Papers 20% (10% each semester)
  • Production and Stage Management
  • Artist Servicing & Backstage Management
  • Front of House Management
  • Sound Recording for Concerts
  • Organisational Structures
  • Cultural Leadership & Policy
  • Legal Matters: Intellectual Properties &Contracts
  • The Planning Process: Strategic Planning, Programming & Budgeting
  • Marketing & Fundraising: The Concepts
  • Fundraising: Corporate Sponsorship, Grants & Donation
  • Marketing: Public Relations, Promotion & Advertising
  • Audience Development & Outreach
  • Events Documentation
  • Venue and Facility Management
  • Cultural Democracy & Current Issues
  • Arts in the Community
  • Interview Skills and Reporting
  • PracticalExperience Sharing
Selected readings and listening/viewing materials are either available on Moodle or on reserve at the Music Library.